A group of campaigners, aiming to send 60 tons of food to Somalia, have raised more than $1 million in the past 24 hours
Turkish Airlines announced on Friday it will be sending a plane filled with aid to famine-stricken Somalia, in response to a social media campaign.
"As the only airline that connects Somalia to the world, we'll be more than happy to deliver your love and assistance to Somalia on your behalf," said the Turkish Airlines pilot in a video message posted on Twitter on Friday.
"As the Turkish Airlines family, we are proud to be part of this great cause," he added.
Turkish Airlines ❤️️ Somalia pic.twitter.com/JyiqXoPtBw
— Middle East Eye (@MiddleEastEye) March 20, 2017
Jerome Jarre, the French social media celebrity, started the Twitter hashtags #TurkishAirlinesHelpSomalia and #LoveArmyForSomalia on Wednesday - and the campaign snowballed thanks to support from other celebrities.
The group of celebrities and Twitter users aim to fill the plane, which is planned to take off on 27 March, with 60 tons of food. They have raised more than $1 million in less than 24 hours, since the launch of the the fundraising campaign.
Actor Ben Stiller, social media personality Juanpa Zurita, YouTube personality and filmmaker Casey Neistat, American football player Colin Kaepernick and many others swiftly backed the campaign.
— Ben Stiller (@RedHourBen) March 17, 2017
— JÉRÔME JARRE (@jeromejarre) March 17, 2017
YES. all funds go to those in need. lets keep this going https://t.co/YQnFYqYuqg
— Casey Neistat (@CaseyNeistat) March 18, 2017
— Colin Kaepernick (@Kaepernick7) March 17, 2017
Without an immediate injection of funds, the UN warns that "people will simply starve to death" in the struggling Horn of Africa country.
"Livelihoods, futures and hope will be lost" unless action is taken immediately, UN under-secretary general for humanitarian affairs Stephen O'Brien told the Security Council last week.
Jarre had called on social media users to bring the problem to the attention of water and food companies as well as Turkish Airlines, in the hope that the media attention that the hashtag attracted would spark action.
More than 50 percent of Somalia's population, around 6.2 million people, are in need of urgent humanitarian assistance, according to the UN. Around a million children under the age of five will be acutely malnourished this year.