Puma terminates sponsorship of Israel's national football team

Puma is terminating its sponsorship of Israel's national football team, according to an internal note seen by the Financial Times.

Palestinian activists are celebrating the decision as a victory for the boycott campaign they have been running since the deal was signed in 2018. 

Puma, however, said the deal was set to expire in 2024 and that it would not renew its contract with the Israel Football Association (IFA). 

Puma's stores in some western cities have been targeted with demonstrations in recent weeks following Israel's two-month assault on Gaza, which has killed more than 18,000 Palestinians.