Trump's former campaign manager running multimillion dollar pro-Israel influencer campaign: Report

A social media campaign attacking US President Donald Trump’s ceasefire deal with Iran was run by the president’s former campaign manager, Brad Parscale, according to a report published on Tuesday by Time Magazine.

The campaign was conducted as part of a broader contract for Parscale’s firm, Clock Tower X, signed with global ad agency Havas on behalf of Israel.

Officially, the deal was to combat antisemitism, but Time reported the real motivation was to prevent young conservatives from becoming critical of Israel.

Parscale leveraged his position as chief strategy officer at the conservative and Christian-focused media conglomerate Salem Media Group to target young conservatives. He also used social media firms he owns or created, including Campaign Nucleus and Influenceable, to recruit conservative influencers.

In private group chats, influencers were guided on the language to use for posts on social media sites such as X, Instagram, and TikTok that would be beneficial to Israel.

The influencers were compensated based on the impressions and engagement their content generated, Time said.

Time said previous campaigns conducted by Influenceable gave influencers a base payment of $2,250, plus $1 for every 1,000 views, and up to a cap of two million views. Under that system, some influencers could earn as much as $4,250 per post.

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