Palestinians and their supporters have initiated the 'rubble bucket challenge' to raise awareness of the humanitarian crisis in the Gaza Strip
A Turkish aid official in the blockaded Gaza Strip has done the wildly popular “bucket challenge” but instead of pouring cold water over himself, he used dust in solidarity with Palestinian children.
"This is an alternate to the 'ice bucket challenge' because the children of Gaza get buried under the rubble of their bombed-out homes," said Mehmet Kaya, representative of Turkey's Humanitarian Relief Foundation (IHH) in Gaza.
"This is Gaza, the heart of Palestine, where children and women are killed by tons of bombs falling on their heads," he went on to say.
More than 2,100 Palestinians, mostly civilians, have been killed and over 10,000 others injured in Israeli attacks since 8 July, according to Gaza’s Health Ministry.
Kaya said he was sending a message to the leaders and scholars of the Muslim world.
"You should take a bucket of dust and pour it over your heads to feel the injustice perpetrated against people of Gaza," he added.
Celebrities around the world, including former US President George Bush, have taken the ice bucket challenge and posted their videos on the internet to help raise money for and awareness about amyotrophic lateral sclerosis (ALS), which is a neurodegenerative disease.