Skip to main content

Newcastle asks fans to refrain from wearing Arab style clothing, after Saudi takeover

Premier League says owners welcomed the gesture but the clothing may risk offending others
Newcastle United fans arrive at St James' Park in Newcastle-upon-Tyne, England, on 17 October 2021 for the English Premier League football match between Newcastle United and Tottenham Hotspur (AFP)

Newcastle United has asked supporters to stop dressing in traditional Arab clothing and headgear and instead “wear whatever is the norm for their own culture or religion”.

Newcastle United: Wild scenes at first game since Saudi takeover
Read More »

Fans of the premier league donned the traditional keffiyeh and Middle Eastern style robes last week as they gathered outside St James’ Park Stadium in a pre-game rally celebrating Newcastle’s buyout by Saudi Arabia’s Public Investment Fund.

Stay informed with MEE's newsletters

Sign up to get the latest alerts, insights and analysis, starting with Turkey Unpacked


In place of the traditional white and red checkered head covering, some improvised wearing tea-towels.

The fans could be seen mixing with Saudi nationals and waving the country’s green and white flag while bragging about their long-neglected club's newfound wealth.

“We're Saudis. We can afford anything,” fans chanted as some threw around fake cash. 

“No-one among the new ownership group was in any way offended by the attire of the fans who chose to celebrate in this way,” according to a statement by Newcastle. “It was a gesture that was acknowledged as positive and welcoming in its intent.”

The small contingent of Saudi nationals at last week's event was greeted warmly by British fans and received praise for their country’s purchase of the team.

“We’ve had 14 years of being the cheapest club in the league... now we’re the richest club in the world,” one fan told Middle East Eye.

But in its statement on Wednesday, the club said that “there remains the possibility that dressing this way is culturally inappropriate and risks causing offence to others”.

Newcastle also announced the departure of Steve Bruce, the club’s manager who had been widely expected to leave in the wake of the Saudi takeover.

Reports suggested Bruce was paid in the region of £8m to terminate his contract.

Contenders to replace him are reported to include Paulo Fonseca, a former coach at Roma and Shakhtar Donetsk.

Middle East Eye delivers independent and unrivalled coverage and analysis of the Middle East, North Africa and beyond. To learn more about republishing this content and the associated fees, please fill out this form. More about MEE can be found here.