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'Side-eyeing Chloe' meme bought as NFT by Dubai-based music company for $76,000

The image was bought as a non-fungible token by 3F, a music company in Dubai that is known to have bought other viral images in the past
Chloe Clem was only two-years-old when her mother posted the viral video from which the meme originated. The video has now amassed over 20 million views online (Screengrab/Twitter)

The iconic meme of a young girl side-eyeing the camera was sold as a non-fungible token (NFT) for about $76,000 (£55,000) on Friday.

It was bought by 3F, a Dubai-based music production company that has recently made headlines for collecting several other NFTs.

NFTs are digital tokens that show ownership of electronic art. However, the ownership does not include the transfer of copyright.

The image, which was shared countless times online, comes from a viral YouTube video in which a mother gives her two daughters the exciting news that, rather than going to school, they are instead taking a trip to Disneyland.

While one daughter, Lily Clem, breaks down in tears of excitement, her two-year-old sister, Chloe, gives her mother the iconic look of disapproval; thus giving the meme its name “side-eyeing Chloe”.

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The video, which was uploaded in 2014, has amassed over 20 million views.

The Clem family auctioned their NFT for 25 Ethereum, a form of cryptocurrency, on Foundation, an NFT marketplace platform.

Recently, popular memes have also sold as NFTs, often for much higher prices than that of “side-eyeing Chloe”.

​​In February an NFT of Nyan Cat, another viral image, was sold by its creator for 300 Ethereum, worth more than $595,000 (£430,000).

Nyan Cat is a YouTube video uploaded in April 2011, which became an internet meme (Screengrab/ Twitter)
Nyan Cat is a YouTube video uploaded in April 2011, which became an internet meme (Screengrab/ Twitter)

Meanwhile, the NFT for the "Charlie Bit My Finger" video sold in May for more than $760,000 (£550,000).

Katie, Chloe Clem’s mother, spoke to the BBC about the sale. "If we're going based off meme sales before, it's a bit lower, but we're so grateful for what it sold for," she said. "The money is awesome but it's just the fact that we get to do this as a family is so much fun."

Earlier this year, Dubai’s 3F Music Studio made headlines for its purchase of iconic internet memes for a collective total of just under $1m.

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